General CBF / Pastoral Care

Why bringing in young families is not a magic bullet for your congregation

By Laura Stephens-Reed

I have heard it many times in congregations experiencing stagnation or decline: If we could just bring in more young families…

Laura Stephens-Reed

This is an understandable thought. For churches with nurseries that once burst at the seams or with memories of youth choirs that went on tour in the summers, bringing in more young people seems like the obvious way to enliven a graying or shrinking church. Bringing in these families, though, is neither a simple task nor an easy solution. Here’s why:

Young families are busy. This is not to say they are too busy to spend time with God. (It’s important to refrain from judging how faithful anyone is by how much time they anchor a pew.) It is to say that demands on parents and kids are sprawling, no longer contained to certain days of the week. It is very challenging for them to push back on those pressures. 

Young families don’t want to be told what to believe. The mode of church that many of us are accustomed to is a didactic one in which a pastor or Sunday School teacher holds the wisdom and imparts it to hearers. It doesn’t always leave space for or encourage discussion, questions, or creativity. Most young families – both parents and kids – are not interested in a one-way conversation. 

Young families don’t want to be gawked at. They know when they are the object of spoken (or unspoken) sentimentality: “Thank you for being a first-time visitor. Would you like to become a deacon?” “It’s great that we now have people with energy to pick up what we’re too tired to do!” “Aren’t those kids so cute sitting on the platform during the children’s message?” “I’m relieved to know that because of these young people, the church will outlive me.” These are the messages of a congregation focused on survival, not on fully welcoming young families on their own terms, and they are not here for it.

Young families aren’t interested in “how we’ve always done it.” They can respect tradition and their elders without wanting to replicate old patterns. So if your church brings in young families, expect to be changed by them. They will ask why you do certain things. They will want to know how you are using your gifts to show Christ’s love to the world. They will not join in ministries for which they see no relevance. 

Young families don’t have disposable income. Sometimes the stated or unstated hope is that bringing in a new demographic will not just increase attendance but also bolster the church budget. If you’re looking for a financial boost, this slice of the population does not offer it. Young adults might have student debt or be paying an outpriced mortgage because of inflation. They might be working multiple jobs (some of which might overflow into Sundays) because what they are paid and how far that amount goes are misaligned, through no fault of their own. 

Not all communities have a big demographic of young families. Your community might be aging, shrinking, or both. If industry has left your town or if there is no preschool or afterschool care, it’s unlikely that there are huge numbers of young adults where you live.

These might be hard truths to receive. If you have ears to hear, however, don’t despair. In 2010 the Pew Research Center conducted a study of millennials (who would now be in roughly the 30-40 age range). Findings indicated that millennials were just as likely to believe in God as preceding generations and that they engaged in regular spiritual practices. This means that there are probably unaffiliated young adults open to a faith community. If your church is truly ready to welcome them, here are some things to keep in mind:

Young families need a place to find their center. Over-programming, which is often what we assume will bring in families, won’t accomplish that. Families are already dealing with that outside the church. Instead, young adults and kids need a container in which they can develop relationships across generations and with a God who calls them to transformation through delight and rest and community.

Young families want to participate in meaning making. They have big questions and need a place to ask them. Every generation has lived through “unprecedented times” and had to figure out where God is in all of it and how faith could help them navigate their circumstances well. Younger generations are no different.

Young families want to be seen, welcomed, and supported. They need a village. Many young families live distantly from support from extended family, and it’s tough to juggle a lot of commitments without it. They can benefit greatly from spiritual friends and family, people who invest in and show up for them when they need help.

Young families want to make a difference. Many younger people are hesitant about the church because they see it as standoffish toward, if not downright hostile to, the world around it. But if your congregation offers hands-on avenues to minister in the larger community and is open to anyone who might walk through the doors, that piques the interest of many young adults and kids.

Young families want to contribute in ways other than financially. They want to collaborate and create. They want to bring their talents and wisdom and energy to bear. So while they might not turn in a pledge card, they could be enthusiastic about other opportunities to engage. 

Making space for young families involves hard, holy, self-reflective work on the part of church. What future is God inviting us to consider? What changes, not just in how we do but also in how we think and feel, will this involve? Pray for God’s wisdom and then wait on God’s unexpected but always good work in your midst.  

Laura Stephens-Reed is a clergy and congregational coach based in Alabama.

9 thoughts on “Why bringing in young families is not a magic bullet for your congregation

    • I do not believe the author set out to provide a solution, and perhaps the solution needs to be discerned by the congregation. Maybe that involves engaging young families in the conversation as a restorative practice to find out why they left in the first place or never came at all.

  1. No doubt there is some wisdom in your comments, but there are also elements of cognitive dissonance. For example, you claim that families “don’t want to be gawked at”, but then you later say that “families want to be seen.” “Over-programming” for its own internal support is not necessarily the answer for every congregation, but it can allow for opportunities for new members/families “to contribute in ways other than financially”, “collaborate and create”, and “make a difference.” In my opinion, aside from theological consistency and integrity, congregations that are indeed thriving are those that are making a practical difference in the community in which they are situated. It has been said that if your congregation were to cease to exist tomorrow, what the community would say about the church will be its legacy. Grace! 🙂

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  4. Love this observation: “young adults and kids need a container in which they can develop relationships across generations and with a God who calls them to transformation through delight and rest and community.”
    Intergenerational ministry (not just multigenerational gatherings) is the relationship answer that we all are seeking.

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