April 11, 2016
By CBF Communications
DECATUR, Ga. — Cooperative Baptist Fellowship staff members were honored for excellence in faith-based communications at the 2016 convention of the Religion Communicators Council (RCC) held March 31 at the Interchurch Center in New York City.
The DeRose-Hinkhouse Memorial Awards are given annually to members of the RCC, a 77-year-old interfaith national organization of religion communicators who demonstrate excellence in faith-based communications, marketing and public relations. The awards honor the late Victor DeRose and Paul M. Hinkhouse, who were leading lithographers in New York City.
The CBF Advancement team of Candice Young (Marketing Manager), Travis Peterson (Graphic Design Specialist), Carrie McGuffin (Communications Assistant Specialist), Aaron Weaver (Communications Manager) and Jeff Huett (Associate Coordinator of Communications and Advancement) were honored with the “Award of Excellence” in the Public Relations category for their 2015 rollout campaign of the new CBF brand. The team also received an “Award of Excellence” in the Fundraising Campaign category for its CBF Offering for Global Missions campaign in 2015 on literacy ministry.
A “Certificate of Merit” in the Logo/Branding Development category was awarded to Huett, Weaver, Young and Peterson for their collective work on the new CBF logo and style guide unveiled in February 2015. Peterson and Young also received a “Certificate of Merit” in the Public Relations Materials category for their design of the “Military Challenge Coin,” a coin used to recognize exceptional service of CBF-endorsed chaplains and pastoral counselors.
Huett was pleased that the staff’s work to clarify CBF’s brand identity was recognized by the judges for excellence on multiple occasions.
“In many instances, nearly everyone in the Advancement Department has a role in everything we do. It is truly a team effort to produce what we produce,” Huett said. “Our work on developing clarity around the CBF brand resulted from dozens of interviews and our team was joined by 10 others from across the CBF staff. Special thanks go to Candice Young and Travis Peterson for all of their efforts to build out the visual support for our ‘forming together’ tagline.”
Other DeRose-Hinkhouse Memorial Award winners included communications and marketing professionals from faith-based organizations such as the Baha’i National Center, Church of Scientiology International, Evangelical Lutheran Church in America, United Methodist Church, Presbyterian Church (USA), The Sikh Coalition, Bread for the World, Baptist Joint Committee for Religious Liberty and the Baptist World Alliance.
This is the third consecutive year that the work of CBF staff has been recognized by the RCC. At the 2015 Convention, Weaver and Peterson received an “Award of Excellence” in the Public Relations Materials category for the 2014 CBF General Assembly Guidebook. Weaver and Peterson earned the “Certificate of Merit” in the National Magazine category for their work producing fellowship! magazine, CBF’s bimonthly publication. Young and Huett were recognized with the “Certificate of Merit” in the Fundraising Campaign category for their work creating print collateral for the 2014-2015 CBF Offering for Global Missions #EndHunger campaign. Additionally, Weaver was recognized with the Award of Excellence for his blog series titled “CBF celebrates Pastoral Care Week.”
To learn more about the Religion Communicators Council, click here.
CBF is a Christian Network that helps people put their faith to practice through ministry efforts, global missions and a broad community of support.The Fellowship’s mission is to serve Christians and churches as they discover and fulfill their God-given mission.