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CBF staff honored with “Best in Class” award by Religion Communicators for communications and marketing work


April 3, 2017

By CBF Communications

DECATUR, Ga. — Cooperative Baptist Fellowship staff members were recognized for excellence in faith-based communications at the 2017 convention of the Religion Communicators Council (RCC) held last week in Chicago, receiving nine awards including a top honor of “Best of Class.”

The DeRose-Hinkhouse Memorial Awards are given annually to members of the RCC, a 78-year-old interfaith national organization of religion communicators who demonstrate excellence in faith-based communications, marketing and public relations. The awards honor the late Victor DeRose and Paul M. Hinkhouse, who were leading lithographers in New York City.

The CBF Advancement team of Jeff Huett (Associate Coordinator of Communications and Advancement), Carrie McGuffin (Communications Specialist), Travis Peterson (former Graphic Design Specialist), Aaron Weaver (Communications Director) and Candice Young (Marketing Manager) won “Best in Class” in the Public Relations/Advertising Campaign category for their work on the CBF 25th Anniversary Campaign titled Christ’s Love Compels Us. The team was also honored with an Award of Merit for its work creating print collateral for the 2016-2017 CBF Offering for Global Missions campaignBearing Witness to Jesus Christ.

In the Public Relations Materials category, McGuffin, Weaver and Young were recognized with an Award of Merit for the 2016 CBF General Assembly Guidebook. Young and McGuffin were both honored for their individual work. Young received an Award of Merit for branding of CBF’s Student Dot initiatives — Student.Church and Student.Go. McGuffin won the Award of Excellence in the Illustration category for her Student Dot coloring pages as well as an Award of Merit in the Social Media Campaign category for her leadership of the CBF Celebration Week campaign in October 2016.

Weaver received three individual honors including an Award of Merit for both the CBFblog (www.cbf.net/blog) and the 15-part Illuminations blog series. Weaver also received an award in the Specialized Writing category for his article “Story of a Name” which is a narrative history of how the name “Cooperative Baptist Fellowship” was adopted in 1990-1991. “Story of a Name” was first published as the Preface to Weaver’s 2016 edited volume in celebration of the Fellowship’s 25th anniversary titled CBF at 25: Stories of the Cooperative Baptist Fellowship.

This is the fourth consecutive year that the work of CBF staff has been recognized by the RCC. In 2015, the team received an Award of Excellence for its rollout campaign of the new CBF brand as well as awards in the fundraising, logo/branding development and public relations materials categories.

Other DeRose-Hinkhouse Memorial Award winners in 2017 included communications and marketing professionals from faith-based organizations such as the Presbyterian Church USA, Baha’i National Center, United Methodist Church, Baptist Joint Committee for Religious Liberty, Bread for the World, Alabama Baptist Convention, Samford University, Evangelical Lutheran Church in America, Word & Way, National Catholic Reporter, American Baptist Home Mission Societies and the National Council of Churches.

To learn more about the Religion Communicators Council, click here.

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CBF is a Christian network that helps people put their faith to practice through ministry eff­orts, global missions and a broad community of support. The Fellowship’s mission is to serve Christians and churches as they discover and fulfill their God-given mission.

 

 

 

 

 

 

 

 

 

 

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